At ETM we believe that quality and affordability should go hand-in-hand. But, above all, we believe in making things happen. We're always eager to rise to the challenge and deliver on time, on brief and on budget.

Peter Denning
Managing Director

This is a summary page. Please visit the main Effective Trade Marketing website for full information.

Effective Trade Marketing

ETM is ready to rise to any challenge. We work closely with the best minds in corrugated, plastic and metal, mixed with a perfect blend of trade marketing experience, to answer any brief at any realistic budget. And, if it needs installing or the store needs auditing, well, we can do that too. From extensive in store theatre and category development, to a simple clip strip or wobbler, ETM can deliver.

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Point of Purchase (POP)

ETM custom design and build Point of Purchase (POP) units, including counter tops, corrugated/metal/plastic dumpbins, retail-ready shippers, shelf displays and FSDUs display units. See our Point of Purchase (POP) services and Point of Purchase (POP) portfolio.

We work with corrugated, metal and plastic materials:

ETM Corrugated Units

Competitive and flexible, corrugated units offer display solutions ideal for short term campaigns. Although, with the latest technologies, corrugated units are increasing in not only durability, but strength too.

Auto-erect corrugated units are not only strong, but are assembled in seconds. For more examples of our corrugated work, take a look at our POP corrugated portfolio.

ETM Metal Units

Bright, robust and long-lasting, metal units are one of the most effective ways to make a stand. ETM is lucky enough to have worked with highly skilled and experienced metal engineers and designers to produce award winning metal displays.

From initial conception through to delivery, ETM can co-ordinate all activity from design, development and manufacture of the unit, to the design and production of graphic panels and headers, through to securing sign- off from stores. Take a look at our POP metal portfolio, to see how our metal works.

ETM Plastic Units

Bright, flexible and accommodating, plastic is used – for the most part – for shelf overlays and also is readily combined with metal units. What’s more, with clear plastic units, the product can speak for itself.

Take a look at our POP plastic portfolio for more of our plastic units.

Point of Sale (POP)

ETM custom design and create Point of Sale (POS) materials, including shelf wobblers, shelf barkers, shelf edge strips and posters. See our Point of Sale (POS) portfolio.

ETM Store Installation

ETM has established a well-reputed installation service which installs units nationwide in both supermarkets, convenience and cash & carry's.

We always strive for a 100% in-store execution rate in all our installation projects - and our tenacious approach helps us to achieve this. Understanding the 'system' and working closely with head office and store personnel ensures that high targets are met.

Take a look at our Installation services and Smint installation case study.

ETM Category Development

Category development is an effective initiative to capitalise on the demand of certain products. Not only can it educate the consumer, but it also serves to highlight various sub categories within the range.

Take a look at our Category Development services and instant hot snacks Category Development case study.

ETM Store Tests/Audits

ETM can also project manage and conduct store tests and audits. We can evaluate the effect that different types of activity can have on the sale of a particular brand. Our role can also include:

Take a look at our Store Tests/Audit services and Smint store audit case study.

ETM Clients

ETM has established an impressive portfolio of clients, including some of the big players within the FMCG sector: Unilever, Chupa Chups, Green & Black, Nestlé (Nestle), Garner's (Garners) and Baxters.

Take a look at our list of ETM clients.

ETM Industry Awards

As Effective Trade Marketing has grown as a company, so has our trophy cabinet.

At 2004's POP Awards, ETM came home with the Gold in the 'Permanent Display - Snack Products & Drink' category for our Pot Noodle metal stand. This stand was also awarded Silver in the overall 'Display of the Year' category.

Our corrugated counter top unit was the winner in the 2003 Screen Printing Association Awards in the 'Point of Purchase printing' category.

And, to prove that good things do come in small packages, our Colman's corrugated unit was short-listed in the 2004 POP Awards.

Read more about awards won by ETM.