Smint: store audit & installation

ETM were briefed to take an existing worldwide display unit for Smint and adapt it to fit a range of retailers' fixtures. The project was extensive and involved many stages:

• store audits across a range of retailers to identify potential siting locations
• design development to produce flexible fittings
• management of store tests, including recruitment and in-store briefing
• co-ordinating signoff with Tesco merchandising

ETM's Field Operations Team then successfully installed this unit in over 100 Tesco stores across the UK - with an impressive 91% compliance rate.