ETM were briefed to take an existing worldwide display unit for Smint and adapt it to fit a range of retailers' fixtures. The project was extensive and involved many stages:
- store audits across a range of retailers to identify potential siting locations
- design development to produce flexible fittings
- management of store tests, including recruitment and in-store briefing
- co-ordinating signoff with Tesco merchandising
ETM's Field Operations Team then successfully installed this unit in over 100 Tesco stores across the UK - with an impressive 91% compliance rate.